Content marketing videos - #LALUXOfficeTalk & #LALUXShorts
Sharing practical advice and tips, presenting insurance solutions while highlighting the skills of the staff: the objectives of the #LALUXOfficeTalk and #LALUXShorts content marketing video series are multiple.
Produced with the video production agency SKIN, these videos cover a wide range of topics and highlight the expertise of the Group's employees and agents: mobility, pensions, health and digital services…
Launched in 2022, the videos are produced in two complementary formats:
- #LALUXOfficeTalk: detailed information on the products or insurance combinations offered by LALUX
- #LALUXShorts: very short video capsules in a vertical and immersive format aimed at briefly introducing a product or service
The idea of this "infotainment" content format is to differentiate from a classic advertising campaign and to be able to broadcast these videos on social networks for the benefit of the general public, i.e. existing customers, Luxembourg residents and expats.