In a world where communication relies primarily on digital tools, creative service providers – whether they’re communication agencies, event organisers or show producers – have become a choice target for cyber criminals. By managing social network accounts, advertising platforms and media budgets for several clients simultaneously, professionals in the communication and events field represent a favoured gateway to multiple companies. Compromising these professionals could mean gaining access to dozens of companies and their audiences in one go, but that also exposes sensitive data, such as guest lists, ticketing information, publicity budgets and client data linked to campaigns and promotions.
easyPRO Cyber: A global approach based on three pillars
In the face of this increased threat, a simple response is no longer adequate. You have to adopt a structured strategy, based on three essential pillars and implemented concretely by the easyPRO Cyber solution: Anticipate, Respond and Repair.
1. Anticipate: Proactive prevention
The easyPRO Cyber approach begins way before an incident occurs. It starts with a free cyber security scan, which gives you a precise score for the level of vulnerability of your organisation. This diagnosis allows you to identify weaknesses before they can be exploited, thus significantly reducing the risk of attack.
Thanks to the Dattak Defense platform, the insured party benefits from continuous surveillance and real-time alerts to detect anomalies, a useful addition to your usual IT service providers. The approach also includes advanced audits and simulated phishing campaigns, designed by experts, to raise your employees’ awareness of human errors, which are often the main cause of intrusions.
2. Respond: Immediate intervention 24/7
When an incident occurs, every minute counts. easyPRO Cyber is supported by its partnership with Dattak to mobilise more than 50 specialists (cyber, legal and crisis management experts) who can intervene 24/7. The response time is under 2 minutes. This responsiveness allows you to contain the attack, to secure your systems and to manage crisis communication so that you can preserve your organisation’s reputation. The support also covers regulatory notifications and the associated costs, ensuring comprehensive assistance when dealing with events such as email fraud, cyber extortion or a data breach.
3. Repair: Financial protection and continuity
The solution reimburses any losses suffered, allowing you to deal with the consequences of the attack more calmly. Cover includes:
Restoration of your systems and data.
Operating losses calculated based on the peak of your activity (and not the usual average), vital for high-demand periods.
Ransom negotiation costs in the event of cyber extortion.
Legal defence costs and related procedures if a third party (patient, partner) is impacted.
Furthermore, easyPRO Cyber offers you the freedom to retain your trusted service provider in the event of an incident. Their fees will be paid once the quotes have been validated, allowing you to work with an IT expert you already know, while benefiting from insurance protection.
The cost of a cyber attack for an agency: a concrete example
To illustrate the importance of this protection, let’s imagine a communication agency that manages the social networks of several companies, which falls victim to a security breach of their publicity accounts following a phishing scam that targeted a project manager. The access login details to one client’s publicity platform are compromised: the attackers publish fraudulent content in the name of the brand and divert several thousand euros of the publicity budget.
Conclusion: Don’t put up with it any longer, protect yourself
Successful cyber attacks against professionals in communication or events have an immediate domino effect on all their clients and triggering contractual liability and reputational damage. The consequences can even be fatal to your customer relationships and the agency’s image.
It’s time to move on from reaction to prevention. easyPRO Cyber is the solution that connects prevention, expert support and comprehensive cover in the event of an incident. It allows you to anticipate threats, secure your systems and guarantee continuity of your activity with complete peace of mind.
The first step is free and simple: request your cyber security scan to assess your vulnerabilities now.
By acting now, you can protect not only your data but, above all, your clients’ confidence and the sustainability of your organisation.
easyPRO Cyber
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